I love the way doodled patterns look, something about them screams modern, but also playful. When I work on a brand I always create two seamless patterns for them as well. Even if I do not use the pattern in the web design or logo I feel like having a pattern that is cohesive with your brand to use on places like Instagram is a must. Just think of all the patterns that you have seen and automatically know what brand it represents. All of these patterns that I have made are all seamless. You can open them in Adobe, save the pattern and fill anytime you would like.
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